Context
Back in March 2020, Marsh and Micklefield Big Local were about to launch their all-singing, all-dancing community consultation with a series of events to develop their new three-year plan and reinvigorate the partnership. They had identified a process for widening engagement, and worked out what everyone would contribute, all geared towards a new three-year plan to be submitted in October.
Along came COVID-19 and things had to change. The staff team worked closely with those of the partnership still able to engage in supporting the community in this terrifying time. In partnership with schools, they were able to get laptops to families struggling to learn and supported their local community tutoring project to move online and provide learning resources to local families.
They also funded their local community cafe to become a food preparation and distribution hub for the area. Converting their newspaper, The Mayfly, into an A4 digital and print-at-home
format, they started producing it every two weeks instead of every three months, pushing out stories and community opportunities into people’s homes. The website events pages and social media were rapidly transformed to share information about support available for residents. But in this flurry of new activity, what happened to the consultation?
The planning response
Local Trust’s offer to extend existing funding to allow longer for consultation and planning was welcomed. The in-depth thinking that Marsh and Micklefield had done about the messages they wanted to get out during their consultation was a good starting point but had to be used in different ways. However, the active team now consisted of three part-time staff, the chair and a social media volunteer, so the consultation had to be efficient as well as engaging.
The staff lead designed a three-month process for a consultation during lockdown.
- An article describing the challenges and achievements of the project through the
personal stories of previous and current chairs was published in The Mayfly, along with an infographic showing how all funding had been used so far, with links to further details on the website.
- A ‘Ten questions for our future’ online survey asking about previous work, future ambitions and willingness to participate was launched in The Mayfly and at the annual
outdoor (socially distanced) Movie Night.
- Personal phone calls were made and emails sent asking specific people and group leaders to help and encourage their friends and neighbours to fill in the survey.
- Paper versions were posted on request.
- Schools and housing associations also encouraged their communities to participate. In true Marsh and Micklefield style, the visual design of the consultation to engage maximum people was important throughout. ‘Ten questions for our future’ was just the
starting point and generated 124 responses.
What happened next?
All those who had indicated on the survey that they would like to get involved in making final decisions about the plan were called or Zoomed and invited to a series of evening Zoom
events to look at the survey results and make a plan. This group was not the partnership but included some previous partnership members.
The staff and chair worked hard to think about how to make the experience of developing the plan enjoyable and engaging – creating hand-painted and graphic representations of the survey results rather than sending out formal or text-based documents. Zoom sessions were planned to be interactive, with each session involving experimental uses of Miro, a V-wall, breakouts and warm- ups, and limited to one hour and 15 minutes.
Our rep and leads from the LTO, along with residents and the vice chair, also helped to run smaller group activities. Lots of work went on by phone and email to keep everyone on board, including finding bespoke ways for those who couldn’t attend meetings to give their opinions. Meanwhile, progress was shared with the wider community through The Mayfly, the website and social media.
Keep everyone informed, always. This takes time and it can feel like a lot of work, but it pays off.
Lisa and Maddy, Marsh and Micklefield
Looking to the future
The 20 or so new community members who have participated in the Zoom consultations are all keen to be involved in decisionmaking and volunteering in the future. Some may form part of the new partnership, others may contribute one-off or specific volunteering. The three-year plan will reflect the changing priorities of the community on the back of the COVID-19
pandemic and build on what they have learned to create a flexible, appropriate and engaging plan for the future.
Lisa and Maddy from Team Marsh and Micklefield have some words of advice for Big Locals adapting their planning and consultation to an uncertain world where engagement will have
to be online as well as face-to-face.
“Keep it personal and enjoyable. Back up all the digital stuff with 1-2-1 phone calls, and create ways for each person to get involved that works for them. Use non-digital/more personal
things – like drawings, on Zoom, to keep the ‘community feel’. Keep everyone informed, always. This takes time and it can feel like a lot of work, but it pays off.”
Over to you
Using the example from Marsh and Micklefield, think about how your Big Local might use what you have learned during COVID-19 about remote or online communications to increase the range of people and voices involved in your area, and reflect new priorities.